Celebrating 40 Years of Concept Products — An Interview with Managing Director, Ben Dunevein
First, let’s get to know Ben
If the company’s journey were a film, what film would it be?
Rocky. One quote from the film applies so well to business: “You, me or nobody is gonna hit as hard as life. It isn’t about how you are hit, it’s about how hard you get hit and keep moving forward — that’s how winning is done.”
What’s the best piece of advice you’ve ever received as a leader?
- From my dad: “The impact of decisions you make today as MD won’t be felt today, they will be felt in 3–6 months. You need to think long term.”
- From a Eurosafe MD: “Focus on the people that help you grow the business — don’t waste time on time wasters.”
If you weren’t in this industry, what would you be doing?
I was very keen to be a stockbroker and still keep a close eye on the markets.
Hidden talent or hobby?
I play a lot of poker. I recently played in a tournament in Malta where the prize fund was over €2 million!
Describe the company in three words.
Resilient, caring, ambitious.
Now let’s look back on Concept Products
Funny moment from the past 40 years?
Ray in Telesales once called Bristol Zoo asking to speak to “Mr C. Lion”. The whole office was trying not to laugh!
Advice to your younger self?
Be honest — even when it’s uncomfortable. Telling people what they want to hear wastes time.
Tech that changed your business?
In 1995, we tracked sales on A4 cards. Introducing a CRM system was an absolute game changer.
A moment of pride?
Joining Eurosafe in 2023. It’s a powerful group of 19 independent PPE suppliers — proud to be at that table.
Game-changing decision?
Expanding from cleaning supplies into PPE and branded workwear. That pivot accelerated our growth.

Looking Ahead
The next 10 years?
A big focus on growth and sustainability. We’ve invested heavily in systems and people to scale effectively.
One lesson for future generations?
Make time to connect face-to-face. Digital is fast, but real relationships are built in person.
One crazy idea?
Relocate somewhere hot… and with less tax!
What excites you most?
The people — watching them grow and thrive.
Words of wisdom?
The best investment is in yourself. Back yourself. Follow what makes you happy.
Final words?
A huge thank you to my family for their continuous support!





